RMO No. 04-2010: Implements the 2010 Public Assistance and Awareness Campaign (PAAC) strategies and activities

Key points

1. National Office leads. The National Office prescribes the strategies and activities for the operating units, including the Regional and Revenue District Offices and the Large Taxpayers Service, and starts BIR-wide activities. The Assistant Commissioner, Taxpayer Assistance Service (TAS) prepares the communication plan and manages its implementation.
2. Timing. The major activities take place during the Income Tax filing period from January to April 2010. Other activities continue for the rest of the year.
3. Year-round involvement. The National, Regional and District Offices take part all year to promote taxpayer consciousness of their tax obligations and rights, and awareness of BIR tax administration programs and activities.
4. Performance evaluation. The concerned office’s performance in the PAAC is included in the Key Performance Indicator (KPI) evaluation system.

Who is affected

• National Office
• Regional Offices
• Revenue District Offices
• Large Taxpayers Service

Deadlines and effectivity

• Major activities: January to April 2010 income tax filing period